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make it rainbow

every time there is a rainbow this year, wagamama is donating all profits from our best-selling buns to lgbt+ charities, when sold at selected flagship restaurants across the uk

make it rainbow

every time there is a rainbow this year, wagamama is donating all profits from our best-selling buns to lgbt+ charities, when sold at selected flagship restaurants across the uk

why pride, why now?

since opening our doors in london 25 years ago, we have championed inclusiveness, acceptance and difference.  we are proud of our ‘no clone’ hiring policy, which has always encouraged our wagamama family to embrace who they are and not hide or conform to a stereotype of a cookie-cutter employee. we are who we are and we want you to just be you. after 25 years, it felt like this was the right time for us to take pride in our position and come out and do it in public. and why not start where it all began?
 
#makeitrainbow is an initiative we have set up to show our support, first in the local london community, then in brighton and now in manchester. whenever a rainbow is spotted in the capital, brighton or manchester, our dean street soho, brighton and manchester st peter’s square restaurants will donate all profits from bun sales that day to lgbt+ charities, london friend, the sussex beacon and george house trust 

get involved

if you spot a rainbow in london, brighton or manchester, make sure to share it on instagram or twitter with the hashtag #makeitrainbow and let us know by tagging #wagamama_uk. every time you share a photo of a rainbow, one of our three make it rainbow restaurants will donate all the money we make from bun sales that day to that cities charity partner. so come on, make it rain! 

make it rainbow

did you know?

on average rain falls 110 days a year in london, 115 days a year in brighton and 151 days a year in manchester. we sell approximately 1,000,000 buns a year! so, we’re keeping our fingers crossed for plenty of rainbows this year 

dean street pride | wagamama rainbow

about london friend

established in 1972 london friend is the uk’s oldest lesbian, gay, bisexual and trans charity. they work to support the health and mental well-being of the LGB&T community in and around london. to make sure they benefit from #makeitrainbow, whatever the british weather, we are committed to donating a minimum of £2500 to support the charity’s efforts to offer counselling and social support groups to the LGBT+ community in london

london friend lgbt+ charity
the sussex beacon | wagamama pride

about sussex beacon

the sussex beacon is at the heart of brighton’s lgbt+ community, providing specialist care and promoting independence for people living with hiv

wagamama pride
wagamamama manchester pride signage

about george trust

since 1985, george house trust has been providing support, advice and advocacy services to improve the lives and health outcomes of people living with hiv. the money raised by wagamama will go towards the george house trust welfare fund and counselling service to support people who are living with HIV

george house trust charity logo