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make it rainbow

wagamama is supporting pride by donating all the profits from our best-selling buns sold at the dean street soho restaurant everytime there is a rainbow this year!

make it rainbow

wagamama is supporting pride by donating all the profits from our best-selling buns sold at the dean street soho restaurant everytime there is a rainbow this year!

why pride, why now?

since opening our doors in london 25 years ago, we have championed inclusiveness, acceptance and difference.  we are proud of our ‘no clone’ hiring policy, which has always encouraged our wagamama family to embrace who they are and not hide or conform to a stereotype of a cookie-cutter employee. we are who we are and we want you to just be you. after 25 years, it felt like this was the right time for us to take pride in our position and come out and do it in public. and why not start where it all began?
 
#makeitrainbow is an initiative we have set up to show our support in the local london community. whenever a rainbow is spotted in the capital, dean street restaurant, in the heart of soho will donate all profits from bun sales that day to lgbt+ charity, london friend. we are planning similar initiatives for brighton and manchester pride events throughout the year

get involved

if you spot a rainbow make sure to share it on instagram or twitter with the hashtag #makeitrainbow and let us know by tagging @wagamama_uk. every time you share a photo of a rainbow we’ll donate all the money we make from our bun sales at our soho restraurant to london friend. come on london, let’s make it rain!

make it rainbow

did you know?

on average, rain falls 110 days a year in london (although it feels like more!) we sell approximately 1,000,000 buns per year so we’re keeping our fingers crossed for plenty of rainbows this year

dean street pride | wagamama rainbow

about london friend

established in 1972 london friend is the uk’s oldest lesbian, gay, bisexual and trans charity. they work to support the health and mental well-being of the LGB&T community in and around london. to make sure they benefit from #makeitrainbow, whatever the british weather, we are committed to donating a minimum of £2500 to support the charity’s efforts to offer counselling and social support groups to the LGBT+ community in london

london friend lgbt+ charity