why pride, why now?
since opening our doors in london 25 years ago, we have championed inclusiveness, acceptance and difference. we are proud of our ‘no clone’ hiring policy, which has always encouraged our wagamama family to embrace who they are and not hide or conform to a stereotype of a cookie-cutter employee. we are who we are and we want you to just be you. after 25 years, it felt like this was the right time for us to take pride in our position and come out and do it in public. and why not start where it all began?
#makeitrainbow is an initiative we have set up to show our support, first in the local london community, then in brighton and now in manchester. whenever a rainbow is spotted in the capital, brighton or manchester, our dean street soho, brighton and manchester st peter’s square restaurants will donate all profits from bun sales that day to lgbt+ charities, london friend, the sussex beacon and george house trust