the sustainable chicken forum

the sustainable chicken forum

at wagamama we’ve always been committed to kaizen - the japanese philosophy of continuous improvement - meaning we are always looking for ways to improve our business for our guests, teams, and the planet. this philosophy is what sits behind our decision to join the sustainable chicken forum, a coalition of uk hospitality brands coming together to champion and drive industry-wide improvements on chicken welfare and sustainability. we understand you might have some questions on what that might mean for us as a brand and you as a guest, so if you’d like to know more about this commitment and what it means, please take a look below

what this commitment means 

by joining the SCF we are committing to: 

  • share best practice and champion efforts across hospitality to improve chicken welfare

  • explore opportunities for further research into the challenges facing the poultry sector in balancing welfare improvements with environmental impact and consistent supply

  • engage in policy development that supports the british supply chain to grow as part of european and global poultry supply chains in the uk. this will include advocating for a joined-up approach to poultry policy that overcomes restrictive planning rules and aligns animal welfare and farming priorities

  • feed into the uk government’s ongoing review of breeding practice and welfare impacts

through this commitment, we will:

  • continue improving the welfare of chickens in our supply chain

  • support evidence-led work into changes that can drive welfare improvements alongside reducing impact on the environment and chicken supply

  • continue to use existing reporting mechanisms to demonstrate progress as a responsible business in areas such as welfare outcomes, environmental impact, water consumption, deforestation in supply chain, as well as economic contribution through jobs and growth